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Course/Training/Event Details
In this 25 minute video, you will learn the basics of the Google Ad Words program, and how Google Ad Grants for nonprofits can help your organization gain visiblitiy and drive fundraising efforts. You will specifically learn: 1) how to build a funnel strategy and turn website traffic into online donations, 2) Quick tips such as segmenting email communications and creating calls to action to get the most out of your ad grant and 3) How to receive a 40K increase in your Ad Grant spend.
Length:
25 minutes
Level:
All levels
Cost:
Free
Class Language:
English
Instructor(s):
Community Boost
IMPORTANT: External link
When linking to access this class, a new window will open and you will be redirected to NonProfitReady, the official provider of the class you selected. You may need to log in, so if you are not yet registered with them you may be required to do so in order to access the content (at no cost, of course). Please let us know if you encounter any difficulties – we’re here to help!
Google Ad Words 101