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Course/Training/Event Details
In this twelve minute video, you will learn how Google's algorithm works and how it decides what to show when you are searching online. You will learn about cost per click bids (CPCs) and quality scores and how they factor into google ad rankings. You will understand how google qualifies the relevance of a keyword searches to best leverage your own quality score, leading to better cost per clicks. This video is ideal for anyone working in marketing, web development, and fundraising.
Length:
12 minutes
Level:
All levels
Cost:
Free
Class Language:
English
Instructor(s):
Community Boost
IMPORTANT: External link to NonProfitReady
When linking to access this class, a new window will open and you will be redirected to NonProfitReady, the official provider of the class you selected. You may need to log in, so if you are not yet registered with them you may be required to do so in order to access the content (free registration).GlobalSparks offers this listing free of charge, and this class/training was free at the time of our last database update; however, but we have no control on changes that may occur over time as the content supplier reserves the right to update their price structure. Please let us know if you encounter any difficulties – we’re here to help!
Understanding How Google Works