International Business, Content Provider
A series of classes by Global Edge's Internationa Business Center.
This China module should provide one with a general understanding of the following: China’s market potential and hot industries; its culture and people; common situations that arise when conducting business in China; current obstacles and opportunities in logistics; the historical and current problems faced by the economy; and economic and political factors that affect the costs of doing business in China. A case study focusing on China’s rural dilemma is incorporated into this module.
An excellent summary of the factors involved in doing business in China. This training is presented by the International Business Center of Michigan State University.
This module on international entrepreneurship is helpful for understanding the forces that make it possible for entrepreneurs to rapidly internationalize.
It will discuss the drivers of international new venture creation, the technology associated with new venture creation, as well as the barriers and incentives.
Note that this module has not been updated recently, but the key information remains very much appropriate.
The Global Marketing module provides one with information on topics including: an introduction to international marketing; issues that face international marketers; some factors that determine whether or not a company should attempt a global strategy; and the issues related to product, placement, promotion, and pricing decisions in a global environment. A case study on Gillette’s use of international marketing strategies when it launched the Mach 3 razor is also included.
The Southeast Asia module provides one with insight into: the benefits of doing business here and the region’s hot industries; the functions of the Association of Southeast Asian Nations (ASEAN) and its impact on international business; the diversity of Southeast Asian cultures and the impact of foreign civilizations on their development; common business practices; the basic logistics environment, including the characteristics of local distribution; and the obstacles for these countries to achieve economic integration and grow their economies. A case study on the economic integration challenges ASEAN has faced is also incorporated into this module.
The European Union module allows one to gain insight into the reasons for doing business in the European Union. The module also contains a case study that looks at the differences between Old Europe and New Europe.
This module provides a basic understanding and analysis of the basics of doing business in India. It includes information on understanding the Indian culture and business environment, business etiquette and practices, business negotiations, and the current investment climate in India. Additionally, the module offers a case study on entrepreneurship and new ventures in India.
The Japan module should provide one with an understanding of: Japanese social and business cultures; market potential and hot industries; how to deal with business customs and common business situations; and the current characteristics of the Japanese marketing and supply chain industries. A case study on the Japanese economic recovery is provided in this module.
The Africa module introduces students to the region by focusing predominantly on Sub-Saharan African nations. This module does not address Northern African nations as these nations are technically part of the greater Middle East and have been discussed in another module. After reading this module, one should have a general understanding of the following: General issues in Africa that affect business prospects; business conduct in Senegal and Senegalese attempts to liberalize the economy; the emerging business climate in Rwanda and the role of women in the economy; a general understanding of the economic implications from the recent violence in Kenya; how to conduct business in South Africa; and a general understanding of how AIDS affects economic growth in Africa. A case study on AIDS in Africa is included in this module.
The module on Brazil provides one with information on: the enormous potential for doing business here; cultural practices; tips, tools, and information about typical practices in daily business; the state of logistics and transportation; current political and social issues facing the country; and important business factors that directly affect costs of doing business, including the labor force and taxes. Included is also a case study on the Amazon rainforest.
The Latin America module provides one with an understanding of: the enormous potential for doing business in Latin America, as well as the barriers to conducting business there; the history and importance of Mercosur to business in this region; the cultural environment; steps taken to improve the economic well-being of this region; techniques, tactics, and tips to help when negotiating in Latin America; and sale or purchase expectations when making a business trip. Also included is a case study on Central America and the Caribbean islands.
Doing Business in Russia offers a general overview of the conditions for doing business in Russia today. It includes sections covering Russian social and business cultures, marketing distribution and sales channels in Russia, and supply chain management, as well as information on the costs of doing business in Russia and issues currently facing the country. Very similar approach can be used for doing business in countries formerly part of the Soviet Union. This module also includes a case study on Russia’s Information and Communication Technology Infrastructure.
The module on South Korea provides a general overview on the following: Why do business in South Korea; culture in South Korea; business culture; growth industries; and issues facing South Korea. This module will help already established exporters as well as fledgling exporters better understand the culture and business culture in this region. This module also includes a case study on the business practice Total Quality Management.
The Middle East module provides one with a general understanding of the following: hot industries and business opportunities in the Middle East; its business culture (including issues such as punctuality and gift giving); doing business specifically in Egypt, Israel, and Turkey (including major trends, hot industries, proper business conduct, and current business opportunities); and the major political risks of doing business in the Middle East, which could be potential costs. A case study on the economic diversification of the Organization of Arab Petroleum Exporting Countries (OAPEC) is also included.
The Global Market Opportunity Assessment module informs one on the following issues: why it is important to assess global market opportunities; how companies conduct market opportunity assessment; what makes market research effective; practical approaches to identifying foreign market opportunities. A sample global market opportunity assessment questionnaire and a case study on Thailand’s growing importance in the global export market are also included in the module.
Microfinance Institutions and Recent Debates looks at four microfinance institutions (MFIs), their lending practices, programs, clients, and overall organizational profile. This module will also address some of the past debates surrounding the commercialization of microfinance institutions. In this module, we will cover: FINCA International; The Grameen Foundation; FONDEP Micro-Credit; Controversy at Compartamos; and a case study on the transition from non-profit, to for profit MFIs by Paulette Stenzel.
The Organizational Structure of MNCs module provides information on the following: the organizational structures of multinational companies (MNCs); and how MNCs try to find the right combination of organizational structure and strategy. A cast study on Proctor and Gamble’s structural reorganization is also provided.
When conducting business , especially in foreign countries, the understanding of local issues and religion-based elements becomes very useful.
The World Religions module informs one of the following religious insights: the basic history and ideas of religion; the relationship between religion and ethics; the major ideas of Christianity and the economic implications of that religion; the main tenets of Islam, Buddhism, Hinduism, and Confucianism and the economic implications of doing business in an Islamic, Buddhist, or Hindu country; and the economic implications of the Confucian way of life.
The Multinational Sourcing module contains information pertaining to the following issues: what international sourcing is and why companies chose this option; the international sourcing process, including the steps of progression from domestic to full international sourcing; countertrade, the different types of countertrade, and the issues to consider when conducting countertrade. A case study on multinational purchasing at Paradyne is also provided.
The North American Free Trade Agreement (NAFTA) module provides information pertaining to: The historical origins of NAFTA; facts of NAFTA and member states; Canada's role in NAFTA; Mexico's role in NAFTA; future developments towards regional integration. This module provides in depth information on the economic effects of NAFTA and the future possibilities that NAFTA holds. A case study on the U.S.-Canadian software lumber dispute is also included.
The Tariffs, Quotas, and Non-tariff Barriers module outlines the following components: the basics behind tariffs and quotas, including under what circumstances the WTO/GATT prohibits tariffs and quotas; the various types of non-tariff barriers that countries use to restrict imports; how the GATT has impacted the creation of non-tariff barriers; different types of subsidies; countervailing duties; the purpose and importance of the Harmonized Tariff Schedule; the basics of U.S. customs law; and the methods used by customs to determine an imported good's value when assessing tariffs. Also included is a case study on the recent disagreement between the U.S. and the EU over bananas.
The Regionalization and Trading Blocs module provides one with information on: what globalization means, its impact on business, and the forces that are driving it; the advantages and disadvantages of globalization, as well as who is in favor of globalization and who opposes the movement; what the World Trade Organization (WTO) and the General Agreement on Tariffs and Trade (GATT) are, how they work, and what their history is; the history and purpose of some of the world's largest and most influential Regional Agreements: NAFTA, MERCOSUR, ASEAN, and the EU; and the basic premises of the Free Trade Area of the Americas (FTAA) that is currently under negotiation in North, South, and Latin America. A case study on Quebec’s language laws is also provided.
The International Negotiations module offers one general insight into the following: the importance of negotiations; the basics of international negotiations; cultural influences on negotiations; culture-specific strategies and tactics used in the negotiation process; and qualities that an international negotiator must possess.
The Ethics module gives the participant insight into the following areas: the definition of ethics; the importance of ethics in business; how religion relates to ethics in the marketplace; the main tenets of, and ethical behavior in, the world’s religions; the ideals and obstacles of ethical behavior in different market settings; broad ethical themes governing how people should behave in the marketplace; the definition and qualities of an ethical manager. A case study on ethics and downsizing is also provided.
The International Monetary Systems module provides one with information concerning: the history of the International Monetary System; the importance of the International Monetary Fund and World Bank, including their basic purposes and functions; what money markets and international money markets are; what international capital markets are and their function in both developing and high-income countries; international security markets; and the basics of the European Monetary System. A case study on Argentina’s recent economic crisis is available.
Note: this class does not include cryptocurrency, which is the main subject of a separate course.
The Internationalization Process of a company informs on the following issues: the internationalization process of companies that want to conduct international business; the different frameworks and theories regarding how companies handle the internationalization process; the role of company size on a company’s ability to efficiently achieve its internationalization goals; the factors that dictate the choice of a particular foreign market entry mode; and why gradual entry used to be the method of choice, but is becoming obsolete.